Cambridge United in-store design

Cambridge United Football Club is one of the retail stores I have designed whilst at Hummel. From the exterior store front to the mirror stickers in the changing rooms. The attention to detail was extremely important on this project to make the store felt as inviting as possible for the Cambridge United fans. When designing a pop-up store it is so important to add little details to make it feel like it is a permanent store. A part of the brief when designing the store was to make it promote itself. The stickers on the mirrors around the store and in the changing rooms where added to encourage people to take selfies in the store and post them online, working as free advertising.